I'm Nick Zaggy. I launch and grow consumer brands at Procter & Gamble, and I leverage AI coding agents to build fun software on the side.

I live in Cincinnati and serve part-time as a Field Artillery officer in the Ohio Army National Guard. This page is the long version of my LinkedIn.

Now

October 2026

• Leading the commercial side of P&G's first-party audience-targeting capability.
• Writing one LinkedIn post a week from November. First up: what a 19-market Super Bowl buy taught me about launching a brand nobody has heard of.
• Most recent side project: Liftoff, which turns a Google TV into an ad-free home screen. Pushed to GitHub in October.
• Preparing for the Field Artillery Basic Officer Leader Course.

Work

Nine years in marketing, seven of them at P&G.

Senior Brand Manager, Enterprise Audience StrategyProcter & Gamble · June 2026 to now

Commercial lead for P&G's proprietary audience-targeting capability. I built an internal consultancy that gives categories one point of contact for audience strategy across first-party, retailer and third-party data, wrote the first-party data strategy for North America marketing leadership, and ran activations for Oral Care, Baby Care, Feminine Care, Personal Health Care and Beauty across The Trade Desk, Meta, TikTok and YouTube.

Senior Brand Manager, Go-to-Market Lead, SpruceP&G Ventures · February 2024 to May 2026

Spruce is a weed-control brand that launched nationally in 2025 across home improvement, mass and club. I owned launch media, retail and display systems, customer programs, digital commerce and the multi-year growth plan. The 19-market Super Bowl buy delivered more than six billion paid and earned impressions on a seven-figure budget and made several Top 10 Super Bowl ad lists. The brand took double-digit dollar share in its first season while the category grew, and most buyers at the largest US retailer were new to the category. The regional model is now reapplied across P&G.

Spruce, "Who Let the Dogs Out" with the Baha Men. Super Bowl, February 2025.

Senior Brand Manager, Innovation & Portfolio, OLAY SkincareProcter & Gamble · November 2022 to February 2024

Led OLAY's five-launch 2024 innovation bundle through gate reviews to an on-time launch, expected to be one of the brand's biggest launches of the year, and restaged OLAY Eyes from 15 declining SKUs to 6 benefit-led SKUs with one story.

Senior Brand Manager, DTC Growth & Performance MarketingProcter & Gamble, KeepItAnchored and GEMZ · January 2020 to October 2022

Owned the P&L and all marketing for two P&G innovation brands on Shopify and Amazon. Orders grew nearly three times year over year with only a marginal rise in cost per purchase, and repeat rate climbed. One of the first P&G brands to run TikTok in-house, and the first to test Google Performance Max.

Performance Marketing, New EngenSeattle, New York, Charlotte · 2017 to 2019

Joined a Seattle startup out of business school, opened its New York and Charlotte offices, and ran a team responsible for $20MM in annual client media. Before that, an MBA at Michigan State, a philosophy degree at Western Michigan, and a painting and power-washing business I ran door to door in Jackson, Michigan, from 2009 to 2015.

Building

I build with coding agents, mainly Claude Code and Codex, and I run image, music and sound models on my own hardware. It lets me turn a marketing question into working software in a weekend.

Everything below is public on GitHub under Bureau Obscura, a side studio I run on nights and weekends.

• Consumer AnalysisTypeScript · Sept 2026

  A purchase-journey simulator that runs up to 100 million synthetic consumers through ad, product-page, offer and checkout decisions, with paired experiments and price curves. Built to compare launch decisions before spending real money.

• Creative AnalysisTypeScript, Cloudflare Workers · Sept 2026

  Benchmarks image and video models from one brief against a brand standard. A GPT judge scores each asset blind to its model and cost, humans approve or reject separately, and the report compares quality floor against cost per approved asset.

• Compute CompassSingle HTML file · Sept 2026

  An offline planner for AI hardware. Pick from 26 workloads, set a budget anywhere from zero to five million dollars, and it searches 45 sourced hardware profiles, from a Mac to a GB300 rack, for a configuration that fits in memory. Prices are a September 2026 snapshot.

• LiftoffJava, MIT · Oct 2026

  Turns a Google TV into an ad-free home screen in one conversation with Claude Code or Codex. Reversible debloat, a NASA photo every morning, a Now Playing card, and smart light control.

• Field DeploymentsJavaScript · Oct 2026

  Six browser investigation games with four endings each, 96 pieces of original artwork, saved progress, hints and keyboard controls.

• Audio FabricatorPython, Apache-2.0 · Oct 2026

  A Windows desktop workspace for local music and sound-effect generation with YuE2 and Stable Audio. Non-commercial, and the model licenses are spelled out before you download anything.

• Image ShrinkerPython, MIT · Oct 2026

  A four-stage PNG optimization pipeline for storage-sensitive digital art.

Writing

Weekly on LinkedIn from November. The first four, in order:

1. Nov 2026

   What a 19-market Super Bowl taught me about launching a brand nobody has heard ofWeather-weighted market selection, why earned media is the real buy, and what year two changed.

2. Nov 2026

   We built an AI-search operating model for a lawn-care launchFive things that moved unbranded visibility and two that did nothing.

3. Nov 2026

   Why I took a commission in the Ohio Army National Guard mid-careerLeadership under constraints, and what a drill weekend teaches a brand manager.

4. Dec 2026

   Nearly seven years as a Senior Brand Manager, four different jobsA DTC P&L, an innovation portfolio, a national launch and an enterprise capability.

Service

I enlisted in the Ohio Army National Guard in March 2025 and commissioned as a Field Artillery officer. I serve part-time as a fire support officer, drill weekends and annual training, alongside the day job.

Contact

The fastest way to reach me is a message on LinkedIn. Email works too: hello@nickzaggy.com. If you are building a brand or a marketing team that needs to grow fast, I would like to hear about it.